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Why You Can't Undervalue "Soft Skills" Training

Why You Can't Undervalue "Soft Skills" Training, by Ryan Hansen

It probably won't shock you that I'm a big believer in employee development. It's what I do - I'm a trainer and a coach and I write about the benefits of investing in people. Furthermore, I know from experience as a former employee in companies ranging from small to very large that intentional employee development programs are impactful, meaningful, and valuable - both for the companies that drive the initiatives and the individuals who participate. I really like the Richard Branson quote: "Train people well enough so they can leave. Treat them well enough so they don't want to."

For many groups, the pressures of day-to-day business operations take priority over employee development activities. The research tells us that this is a mistake that prioritizes short-term objectives over the long-term benefits to an organization.

Here are three key reasons to maintain an ongoing employee development program:

1. Increased...

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