What if I told you that there is a science to creating positive, memorable experiences for your customers and your employees?
Thanks to authors Dan and Chip Heath, there certainly is! Dan and Chip are academic researchers - Dan works with Duke, and Chip is a professor at Stanford - and they also happen to be brothers. You might know them from their books Decisive, Made to Stick, or Switch, and I recently finished reading their latest book, The Power of Moments. This book is all about how and why certain experiences really stick with us and leave a lasting impact, and how we can use what we know to create lasting experiences for others.
As the Heaths explain, experience and memory are tricky concepts to quantify. The thing is, neither one really follows the pattern we would usually expect. However, we know for certain that memorable experiences - which the Heaths call "Defining Moments" - leave a long and significant impact in...
5 Tips for Building the Culture You Want, by Ryan Hansen
How do you feel about workplace culture? Does anything come to mind when you see those words together? Maybe you're thinking about bean bags and ping-pong tables. Some leaders managers will literally roll their eyes when you mention it (That's not a joke - I've seen it!) On the other end of the spectrum, some leaders value their workplace culture, hold it close, monitor it, and actively work to protect it. These are the organizations that I want to spend time with.
If it's not abundantly clear, Alloy Solutions believes in creating cultures where high-performing team members want to work and succeed. A great culture should bring the best out of the people that work in it. A strong culture is a competitive advantage for the organization: LinkedIn says that companies with strong cultures can cut their hiring costs by half, and Gallup says that companies with strong cultures see a 10%...
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